Email Marketing
The Benefits of Sending Out An Email Newsletter
How does an email newsletter work? Something like this - by sending your clients and prospective clients a regular email newsletter, you keep your company and your products and services fresh in their minds. So, the next time they need the products and services that you offer, they think of you first. In fact, they think of you.
Adding an email newsletter to your marketing tool box can help drive traffic to your website, attract new customers, and increase loyalty among your existing clients. Email newsletters are one of the best ways to communicate with clients as they build relationships, loyalty and trust. They are also the most cost-effective way to communicate your latest news to your customers and prospective clients.
There are several other benefits associated with sending a regular newsletter. By communicating regularly with your clients and sharing useful information with them, you build a bond of trust. Your email newsletter acts as an ideal medium for providing your reader with relevant information, and letting them know about new product releases or specific services you are featuring.
When email recipients were asked to describe the benefits of email newsletters, three stood out:
- Informative: They keep them up-to-date with the latest trends in a specific products and servcies that interested them.
- Convenient: The recipient has interesting and informative information delivered right to his / her Inbox on a regular basis.
- Timely: A newsletter from reputable companies offers current information and timely advice.
The creative staff at NH Website Designs has the knowledge and technology to manage all aspects of your email newsletter. We can design your newsletter, write your articles and send it to your database of subscribers.
Click on the following links for more information about sending an email newsletter.
Creating Content for your Email Newsletter
What should you write about in your Email Newsletter? By sharing your knowledge and expertise in your newsletter, you build your credibility as the expert while spreading the word about your services.
Below is a list of ideas for articles that you might want to include in your newsletters.
- New Services - Have you recently started offering a new service line?
- Seasonal Issues - Hot and cold weather related tips draw the reader's attention.
- Introduce Products - Write about your key products and their features.
- FAQ - Think of the questions that are asked most often by clients.
- Interviews - Interview a new associate.
- Case Studies - Keep them simple and interesting.
- Product Care Tips - Short snippets of information that can be digested quickly are best.
When writing articles for your email newsletter, think about your target audience and imagine what kind of information they would like to read. Huge amounts of text turn people off. Don't be afraid to include new services you offer and any renovations recently completed at your facility..
By keeping prospective buyers up-to-date with the latest news and information, they will think of you first whenever they need your specific products or services.
Collecting Email Addresses for your Newsletter
Your website is the best place to offer visitors the chance to sign up for your email newsletter.
- An Email Newsletter Sign-up Box should be included on the homepage of your website.
- Email Addresses of Clients - Make sure you have email addresses for all of your clients.
- A Newsletter Sign-up Sheet should be available for visitors at your busienss.
- Whenever You Speak to a group, don't forget to ask for email addresses.
Get into the habit of collecting email addresses and your email list will grow over time. More contacts mean more opportunities to bring in new clients and build lasting relationships with pet owners in your community.
Reviewing & Tracking your Email Newsletter
After you have sent out your email newsletter, you need to see if you have accomplished your goals. A spike in your website visits might be enough to consider it a success. If phone calls increase significantly or you notice more appointments being scheduled, it is obvious that your have launched a successful email newsletter campaign. Whatever your goal, you need to see if you have accomplished it.
One of the advantages of sending out an email newsletter is the tracking feature. Some tracking statistics include:
- Total Number of Emails Sent
- Number of Bounced Emails
- Number of Emails Opened (Open Rate)
- Number of Clicks - This measures the number of clicks that have occurred inside the newsletter.
- Number of Forwards to Other Email Addresses
If your email newsletter's Open Rate is low, your recipients are not even opening the email newsletter that you have sent. If this is the case, you should consider improving the Subject Line of the newsletter (every email has a subject line). Your recipients need to know that it is from you and not just another ad.
Your Email Newsletter also needs to have a recognizable name in the From heading. Put the name of your veterinary hospital in the From heading, not the name of the employee sending out the newsletter.
By reviewing and tracking your veterinary hospital's email newsletter, you have the benefit of knowing who is interested in what you are offering. If you have a high Open Rate but few conversions to appointments or sales, you are not providing the right information in your newsletter. If you have a low Open Rate, you may need to be more creative with your email newsletter's Subject Line. Whatever results you get, they are measurable and should be considered before sitting down to write your next email newsletter.
Thanks to cell phones and ultra-portable laptops, today's pet owners are constantly connected to their email. Because of this, email newsletters have become an increasingly valuable, versatile marketing tool.
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