Marketing Implementation: Putting Your Plan Into Action

Marketing implemenation executes the message formulated during the market research phase. With the right message ready to be communicated, it's time to go public in ways that are most suitable for your company. There are a number of different marketing implentation options. Some examples of them include:

• Lead generators
  • direct mail
  • Internet search engines
  • newspaper ads
  • radio ads
  • trade jounral ads
• Creation of marketing tools
  • brochures reports
  • CD Roms
  • follow-up letters
  • info paks
  • in-store signage
  • reports
  • sales scripts
  • video
  • web sites
• Automating the follow-up plan
  • emails
  • faxes
  • post cards
Other creative strategies
• Club memberships
• Joint ventures
• Upselling strategies