Case Studies

RSG Technologies: Uses Internet to Jumpstart ICEsonic Distributorship

In January 2002, RSG Technologies, Inc. was awarded the distributorship rights to the ICEsonic brand of dry ice blasting equipment, a unique blast cleaning system that utilizes dry ice as a cleaning method in industrial applications. Dry ice blasting is an extremely useful alternative to pressure washing, sand blasting and cleaning with strong chemicals. However, only about 15% of all industry is aware of it.

So to get the word out about their product, they turned to NH Website Designs to gain them exposure over the Internet. A product like dry ice blasting equipment is ideal to target for search engine exposure because people hear of it from where they work or from a friend and go to Google and Yahoo to learn more.

We organized a campaign that included website development, pay-per-click ads with Google Adwords and Overture.com (now owned by Yahoo) and search engine optimization (keyword rich site design and quality link partnerships). Though we threw out a wide net and advertised over industrial applications ("printing press cleaning", extruder mold cleaning" etc.) the main search terms which serious inquirers searched under were "dry ice blasting", "dry ice blast cleaning", and "co2 blasting".

By December 2002 we achieved top ten rankings over all of their major search terms. Then, with a little more work, we established them at #1 or #2 by June 2003 (check the current positioning of their search terms on the Search Engine Results page). They have remained in that position from that time forward. The following chart shows the number of unique visitors monthly viewing www.rsg-technologies.com over the last 13 months. Over 70% of all site visits are from those clicking on the organic listings (the search engine's listings derived from their algorythms).

Month	Unique Visits
Nov. 2006	12,989
Oct. 2006	14,190
Sep 2006	10,857
Aug 2006	11,038
Jul 2006	9068
Jun 2006	9050
May 2006	9,892
Apr 2006	9,608
Mar 2006	11,793
Feb 2006	9,106
Jan 2005	9,924
Dec 2005	8,117
Nov 2005	9,141

NH Website Designs has successfully helped RSG Technologies' ICEsonic dry ice blasting line become an established name in their industry. And though since most of the success has been found nationally, they have also been able to establish sub-distributors internationally. We have successfully transformed a start-up venture into an established operation.

Call us today to learn how we can help develop a search engine marketing campaign that will benefit your company.